From Business Executive to Clean Planet Master Regional Franchise Leader in Auckland
Jerry Cyriac’s journey is one of ambition, purpose, and the courage to build something of his own. After more than a decade in New Zealand and years working as a business development executive, Jerry took a bold step – becoming a Master Franchise Owner with Clean Planet. Today, he leads an eco-friendly car grooming team across Auckland, helping both individuals and businesses keep their vehicles spotless, sustainably.
And this isn’t just a story of starting a franchise. As a Master Regional Franchise (MRF) owner, Jerry plays a key leadership role – supporting franchise operations across Auckland while building a growing team of cleaners. His success is a powerful example of what’s possible with the right mindset and the right support.
Choosing Purpose: What Led Jerry to Clean Planet
Jerry discovered Clean Planet while exploring business opportunities in New Zealand’s cleaning and car valet industries. What immediately stood out was the brand’s strong reputation, its environmental commitment, and the level of structured support offered to franchisees.
“I was looking for more than just a business, I wanted something aligned with my values,” Jerry explains. “Clean Planet offered the credibility, systems, and sustainability focus I was after.”
The decision to join Clean Planet wasn’t just about financial opportunity; it was about building a scalable, purpose-led business with long-term impact. With robust training, marketing support, and a proven franchise model, Jerry saw a clear path forward – one that allowed him to grow confidently, while contributing to a healthier future.
Choosing to enter as a Master Regional Franchise Owner gave Jerry the added benefit of leadership. He now oversees regional operations in Auckland, builds his own team, and plays a key role in Clean Planet’s local growth.
Starting Strong in a Competitive Market
Every new business comes with its share of unknowns, and for Jerry, stepping into a Master Franchise role brought a few early questions. Would the work be steady? Could he build a loyal client base in a busy market like Auckland? And how quickly could he get up to speed with the Clean Planet franchise systems?
“My biggest worry was whether I’d be able to generate enough consistent work and build a strong client base, especially in a competitive market like Auckland.”
Fortunately, Clean Planet’s structured onboarding, marketing tools, and operational guidance made the transition smoother than expected.
“Looking back now, I feel much more confident. The support from Clean Planet, along with the structured approach to marketing and operations, helped me overcome those early uncertainties.”
With that foundation in place, Jerry was able to focus on what mattered most: building relationships, delivering excellent service, and growing his team.
A Full-Time Commitment to Team and Territory
Jerry now runs his car grooming franchise full time. He’s hands-on in operations, actively supports a growing team, and helps deliver eco-friendly grooming services across Auckland.
“The franchise model allowed me to focus on growth and service quality, rather than spending time building brand recognition or trial-and-error systems.”
Clean Planet’s car valet services prioritise health, safety, and environmental care, using eco-conscious products that align with BioGro Organic and Sensitive Choice standards – something customers increasingly value. From fleet servicing to individual clients, Jerry’s team delivers convenience and care, right at their doorstep.
Why a Franchise Model Made Sense
“While I’ve always had an entrepreneurial mindset, I chose Clean Planet because I wanted the support, systems, and credibility that come with an established brand.”
Instead of navigating the uncertainty of starting a business from scratch, Jerry entered a framework that provided everything from branding and marketing to operational systems and ongoing guidance. The Clean Planet franchise model offered:
- Structured systems that remove the guesswork from day-to-day operations
- Established brand credibility, trusted across New Zealand
- Built-in marketing and national support to attract and retain clients
- Eco-friendly positioning aligned with customer demand and personal values
- Peer support and ongoing training, making it easier to adapt and grow
“Clean Planet’s focus on eco-friendly practices and strong franchise network made it the right choice for me.”
Lessons from the Journey: Jerry’s Experience with Clean Planet
Reflecting on his journey, Jerry shared how the Clean Planet systems and support made a real difference in overcoming early challenges.
“Looking back now, I feel much more confident and reassured in my decision. The support from Clean Planet, coupled with the structured approach to marketing and operations, has helped me overcome those initial concerns and build a solid foundation for my business.”
He also highlighted the value of Clean Planet’s eco-focused reputation and network:
“Clean Planet’s focus on eco-friendly practices and strong franchise network made it the right choice for me.”
These words speak directly to the strength of the franchise model and the support that helped Jerry build a growing business with purpose.
Inspired by Jerry? Your Franchise Opportunity Starts Here
Jerry’s journey shows what’s possible with the right support, systems, and mindset. Whether you’re looking to run your own cleaning or car valet business, or ready to step into leadership as a Master Regional Franchise owner, Clean Planet offers the platform to build a business with purpose.
Start your own eco-friendly business with Clean Planet’s proven systems and nationwide brand support. Explore Franchises For Sale today.
Lead a region like Jerry – build your own team, grow your territory, and create meaningful impact. Discover Master Regional Franchise.
Start your Clean Planet journey today and let your success story be the next one we share. Talk to us!
